Business Sector

Consumer Goods

Reaching you at your best location with the best price, diversified services and unvarying quality at anytime sincerely

Overview

“ Factors that have a positive boost on the consumer goods markets are better economic growth and the infrastructure developments that are anticipated to enhance the distribution of consumer products.”

Currently, the middle-income population is growing in size and is expected to double to 141 million by 2020. This fact goes hand in hand with increasing buying power, forming the new backbone and creating great income opportunities in the consumer goods sector.

The potential of Indonesia’s consumer sector in the medium to long-term also remains strong. Looking at Indonesia’s demography, it is currently in a phase of changing age structure in which more than 50% of the total population is younger than 30. As these are people in a productive age, there will be more labour supply, more work participation and increasing disposable income, which should also drive consumption.

Further, we have also witnessed changes in lifestyle and consumption patterns in line with the rising urbanisation trend. By 2030, it is estimated that 71% of the total Indonesian population will live in urban areas compared with about 55-57% at present. Consequently, this group who are categorised as middle-income people, are growing in size to become the new backbone of the consumer market in Indonesia.

According to AC Nielsen, 48% of Indonesia’s total spending on fast moving consumer goods comes from the middle class. The proportion of the middle class itself is expected to rise, from 68.4% of Indonesia’s total population in 2015 to 76.1% in 2020. As stated in a report by McKinsey, Indonesian consumers have culturally specific shopping behaviours; they are risk averse and brand loyal. Based on McKinsey’s survey, 63% of Indonesian consumers only buy products with brands they already know. This condition positions Indonesian consumers as late adopters as they are not willing to try new products up until it is suggested by their family members or other peers.

VISION:

To become a reliable wholesale and retail distribution trading company in maintaining national food and clothing security, which plays an active role in increasing the prosperity and welfare of the community.

MISSION:

  • Maintaining National Food Security

  • Maintaining the stability of prices for basic necessities of society in Indonesia

  • Creating profitable business lines for the community in the upstream to downstream sectors.

OUR PRODUCTS:

Together with restaurants and hotels, the retail and wholesale sector employs about one-fifth of the labour force, or around 25 million people. Supply remains highly fragmented and is dominated by informal retailing. For example, in the grocery sector the five largest firms have a combined market share of just 3.8%. In rural areas the retail sector remains dominated by independent grocers and wet markets.

However, shopping centres and malls are proliferating in Jakarta as well as emerging secondary cities. In the other major cities there has also been strong growth in the construction of ‘trade centres’, which offer lower prices than conventional malls. As a result, urban areas, which accommodate around 60% of the population, will remain the focus of retail activity. Although Indonesia’s large domestic market and favourable demographic profile offer long-term potential, sales growth will continue.

OUR TARGET:

Aside from overall GDP growth, a number of trends highlight future potential in the FMCG market. For one, minimum wages are rising quickly, with Jakarta lifting the minimum wage by 44% in 2013 (Jakarta City Government). While many Indonesians work in the informal sector where legal rules have little bearing, the increase in formal and government sector wages will feed through to some extent to the wider labour market. A large portion of the extra disposable income should translate into higher FMCG sales, particularly among new middle class entrants. Other consumer groups will find that higher earnings allow them to upgrade to premium brands.

The spread of retail outlets throughout the country increases options for FMCG sales into regions so far served mainly by traditional markets. Modern supermarkets, convenience stores and pharmacies generally usher in a wider product range, making global brands available to new customers. While the Island of Java remains the heartland of commerce and retail, ample potential is waiting to be unlocked across the Indonesian archipelago. Second-tier cities such as Medan in North Sumatra or Makassar in South Sulawesi have seen a rapid increase in business activity over the past years.

Increased connectivity between Islands is helping regional centres narrow the development gap with the capital. While logistics in Indonesia remains one of the main challenges for consumer goods makers, urbanisation is making the distribution of goods more cost-effective. Rapid demand growth in new economic centres is also affording newer entrants to the Indonesian market the opportunity to introduce new brands despite competition with established players..


  • ceo.global.id@amrocorp.com
  • Overview

    PT Amro Global Pratama is one of the subsidiary companies of PT Amro Asia Pacific which is engaged in the trade sector of Consumer Goods Development which was born from the womb of the motherland belonging to the Indonesian nation.

    PT Amro Global Pratama is strengthening its business by supporting the needs of the Indonesian people and nation by being a support and benefit for various sectors in every aspect of personal and group life in the country.

    Location Project: INDONESIA

    Location Project: INDONESIA


  • LIONG ANDREY ALEXANDER
  • Chief Executive Officer
  • ceo.globalasia.id@amrocorp.com
  • As the best graduate from Bina Nusantara University, he is actively running his parent’s business and is trusted to lead a company engaged in catering services for private airlines in Indonesia for approximately 12 years, as Managing Director and Owner.

    Since 2013, he also been active in the iTrade community which is engaged in stock trading and organizes seminars workshops on stock. He is also acts as an independent personal mentor to provide knowledge and lessons as well as guidance so that more people know and are able to trade stocks independently.

    Overview

    PT Global Asia Pratama was founded in 2009 and is engaged in the procurement of goods and services and construction, both private and government.

    • Vision – to become the largest procurement company for goods and services in Asia.
    • Mission – provide quality goods at the best price and service and open up jobs that provide opportunities for many people regardless of their background.

    The ultimate goal of this business is to create profits which will then be largely channelled back to social activities through the Foundation for the welfare of the community.

    Location Project:

    DKI JAKARTA, INDONESIA

    Location Project:

    DKI JAKARTA, INDONESIA


  • MISPA HANI PARINDING
  • Chief Executive Officer
  • ceo.modern.id@amrocorp.com
  • Ms. Mispa Hani Parinding, ST, has more than 18 years experienced in the line of marketing, food production, business planning and consumer good investment. She is one of the owner of Bakery Company in Manado that has been running for 15 years. She graduated from Sam Ratulangi University, Electrical Engineering and highly skilled in leadership, management, entrepreneurship, business leadership, and keen to catch business opportunities. Since her objective are being professional, honest, and integrity in carry out all the duties and responsibility she want to increase self capacity and capability in leadership and team building, to build creative and innovative modern market to catch the company’s visions so that PT Amro Pasar Modern Jaya will be more advance, the foremost and the leader in this property industry.

    Overview

    PT AMRO PASAR MODERN JAYA is one of the subsidiary of PT AMRO ASIA PACIFIC, strives to improve the quality of Traditional Markets in Indonesia to become Modern Markets that are better in quality with the process of buying and selling the same trade as traditional markets in general. Provide a comfortable container / place in all trading activities. In this regard, President Amro has supported the realization of the development of Modern Markets in all Regencies and Cities in Indonesia so that this Market is not only a trade center but a place of work / income for all people in Indonesia, thereby reducing the unemployment rate in Indonesia.

    Location Project:

    NORTH SULAWESI, INDONESIA

    Location Project:

    NORTH SULAWESI, INDONESIA


  • ISRANTO MIRAJI
  • Chief Executive Officer
  • ceo.gemilang.id@amrocorp.com
  • Isranto Miraji, S.Psi, M.M has experience as practitioner in Human Resource (HR) and Operational Management for more than 15 years, from many industries like Automotive (TRAC Astra, Toyota Hasjrat Abadi), Distribution (Enseval –Kalbe Farma Group, Fastrata Buana – Kapal Api Gorup, LGEIN – Electronic, Maxistyle – Textile), Mining (Ascon, Maju Mapan Sembilan), Logging Forestry (Asco Prima Nusantara, Papua Hutan Lestari Makmur). So He have knowledge and skill about Strategic Management, HR Management, make and implement Tools Management.

    His educational background in bachelor level is from Psychology at the University of Indonesia (UI) and got Scholarship for Social Activity Category. He continue education in Master Degree level from Strategic Management at the Institute of Technology and Business Kalbis (Kalbis Institute) and got Best Student (GPA 4.00 / 4.00). This is good point to implement his experience, knowledge and skill as CEO (Chief Executive Officer) in PT Amro Global Asia Gemilang.

    Overview

    PT AMRO GLOBAL ASIA GEMILANG specializes in the provision of cost effective products and services ranging from supply of food stuffs, beverages, clothing and many more all over Indonesia.

    PT AMRO GLOBAL ASIA GEMILANG serves General Supplies for small businesses, corporate companies, corporations and Government Departments. We specialize in the distribution of various types of supplies.

    Location Project:

    DKI JAKARTA, INDONESIA

    Location Project:

    DKI JAKARTA, INDONESIA


  • GRACE A SONDAK
  • Chief Executive Officer
  • ceo.sukses.id@amrocorp.com
  • Ms. Grace A. Sondak, Chief Executive Officer of PT Amro Sukses Jaya has 18 years of experience in consumer goods business. Highly skilled in Leadership, Operation and Production Quality Control, Marketing, Business Development, Finance Management, Communication. She is a Certified Professional Development Course supporting Professional Business Development in Indonesia. Since her philosophy are always deliver more than expected, being professional, integrity, and sincere services are the main values in his principle of life. Thus, she want to lead PT Amro Sukses Jaya in delivering the best quality consumer good to the modern market in Indonesia

    Overview

    PT AMRO SUKSES JAYA was formed to provide an improved service to both food stuff and clothing as a general consumables. Our philosophy from the outset has always been to offer our clients a first class service from knowledgeable, friendly staff, a full range of competitively priced goods and second to none delivery direct to client’s warehouse.

    PT AMRO SUKSES JAYA has been handpicked our staff for their knowledge and dedication to their work and it is our aim to provide our clients with a one-stop solution for their consumable requirements.

    Location Project:

    NORTH SULAWESI, INDONESIA

    Location Project:

    NORTH SULAWESI, INDONESIA